What makes your fresh start real? What will be new about you?
Transformation. What distinguishes transformation from change? Bigger? More of it? No. Transformation is a fundamental change of state, a passage from one way of being to another. Maybe transformation happens as a quantum leap. More likely, it is the result of a deliberate transition.
Pause for a moment here. Is that how you're used to thinking about transformation? It's all about you and your state of being in a changed situation. Hmmm. How does that happen?
Do you have to abandon profit or sound business practice to provide material benefit to society and the environment? No. Indeed, you have new options for reorienting what works to become something better.
A new era is dawning in business.
A little-known yet significant change is taking hold in the United States – and abroad – to provide legal structure for sustainable, for-profit enterprise. In response to the growing need for integrated solutions to systemic problems, legal and business leaders are creating anew. B is for Benefit.
Leaders of business ventures large and small, start-up and long-standing can now (re)incorporate with an expanded purpose. Leaders for sustainable enterprise have the option of (re)structuring their organization as a B-Corp.
According to B Lab's 2012 B Corporation Annual Report:
...certified B Corporations are leading a global movement to redefine success in business and build a more inclusive, resilient, and sustainable economy. Success in the 21st century means achieving high growth and high impact. It means making money and a difference. Read More...